Having a side hustle or side business is something that many people are diving into while working their 9-5 job. These days, many people are taking the fast track to create generational wealth for themselves and their family. Adding on a small business in addition to a full time job is a way people are making it happen.
A side hustle or a side business can be anything that you do outside of your regular 9-5 that brings in an extra stream of income. Whether you’re writing resumes, creating artwork for designs, or helping professionals build brands, the options are endless and can eventually turn into your full time career.
Juggling a side hustle while punching the clock is not always an easy task. In fact, we can get so caught up in our ideas for our personal brand that we begin to overwhelm ourselves and take on more than we can bear when we first get started. Having both a 9-5 job and a side hustle isn’t impossible but it does take some strategic planning and you have to be able to balance both and meet the requirements of both your employer and your personal clients or audience.
Thankfully, your 9-5 can help fund your dreams and passion. But, what happens when you start to get ahead of yourself with goal setting and you’re not seeing the fruits of your labor bloom with your side hustle? There are times when you may wonder, “Is this worth it?” and it completely is but here are a few tips to make sure you’re not in over your head and you can sustain both your full time job and your side hustle.
1. Set realistic, tangible goals: So many times when people are starting a business, they create about 10-15 big goals they’d like to accomplish before the second half of the year. Usually, big goals take longer to achieve and people usually underestimate the amount of time, work, and resources some of those goals may need. Instead, create a few big goals and multiple small goals that will set you up to achieve your milestones. Work in steps in order to stay balanced and not get burned out or discouraged when things don’t happen the way you see them.
2. Follow a schedule that works for you: When balancing a business with your full-time job, it’s easy to lose track of time or not prioritize tasks the way you should. Be realistic about your work ethic and set up different days and times to get tasks done for your business. If you know that Mondays and Wednesdays at work always leave you feeling drained then give yourself those days to rest. Spend Tuesdays and Thursdays working on your business along with a weekend day for planning out important aspects like finances, gaining more clients, and social media branding.
3. Get specific about your clients: So many times you may see a business go under or no longer exist because they cast a net that’s too wide. Get specific about your audience and the type of people you want to serve. Remember to “Dream big but focus small.” The purpose of your side business is to one day allow you to no longer be a full time employee, knowing exactly who your customers are and how to continue to get them to buy into what you’re selling is the way to make that happen.